Plant-Based vs Vegan Labeling

"Plant-based" is a positioning term with no fixed legal definition — it signals a direction and commits to nothing, and products carrying it may lawfully contain dairy, egg or honey in most markets. "Vegan" commits to a boundary: no animal-derived ingredients, processing aids or (in the modern reading) animal testing. If your product genuinely meets the vegan boundary, the stronger claim is available — and a certified vegan claim is the version buyers can actually check.