Vegan Claims on Packaging: What Is Legal

In the US, EU, UK and most other markets, a vegan claim on packaging is legal if it is truthful and not misleading — there is no statutory definition of "vegan" to comply with, only general food-information law. India is the major exception: vegan claims there require regulatory approval and the FSSAI logo. Because the law defines almost nothing, the substantiation burden is entirely yours — which is what independent vegan certification exists to carry.